Abstract: A web page display the gaming odds of a bookmaker for a gaming event with corresponding prices to place a wager with the bookmaker. This information is also displayed for each of several different and unrelated bookmakers, thus allowing the user of the web page to comparison shop for the best odds on a particular gaming event that is offered by one of the displayed bookmakers. An interactive user interface of a client being served the web page sends and a web service receives the selection by the user of the best of the displayed odds that is being offered by one of the bookmakers. The user pays the selected bookmaker the displayed price in exchange for placing the wager. The wager is paid to the selected bookmaker by taking the payment from a financial transaction account issued to the user. This financial transaction account can also be used to pay each and everyone of the displayed bookmakers were they selected by the user for placing a wager.