Abstract: A telephone handset cord storage apparatus utilizes a housing containing a shaft journaled therein. The shaft carries a reel for the storage of portions of the length of a telephone cord in multi-turn solenoid-like layers. The shaft is biased in a preferred direction of rotation by a helical spring. A rod is slidably affixed to the housing and is adapted with an opening through which a portion of the cord passes. A crankshaft is pivotably affixed to the free end of the rod and eccentrically pivotably affixed to a gear rotatably operated when the shaft is rotated, thus winding and unwinding the cord in an orderly fashion within the storage area of the reel. Means are provided to fixedly secure the housing to a supporting surface adjacent a telephone apparatus.