Abstract: A vehicle light lens system capable of displaying message logos, and more particularly relates to such lenses that incorporate message logos into the body of the lens thereby forming a one-piece lens capable of displaying message logos. The light lens system includes a lens body that has an observer facing side and an opposite light source facing side. The body has at least one contrast visibly discernible from the observer facing side. The contrast is provided in the shape of a desired message logo. The contrast may reflect light and/or be illuminated by a light source.