Abstract: Apparatus and associated methods relate to providing an optical display apparatus that can be used to make a light source display variable apparent sizes in response to light intensities emitted by the light source. In an illustrative example, the optical display apparatus may have a first baffle arranged on the top of a light source. The optical display apparatus may also include a second baffle, the first baffle may be nested in the second baffle such that a first intensity of a first beam of light guided within the first baffle is stronger than a second intensity of the second beam of light guided between the first baffle and the second baffle. By adjusting the light intensities, different display regions of a translucent diffuser may be lit, which may provide controllable apparent sizes of a light structure.

Abstract: Apparatus and associated methods relate to providing an optical display apparatus that can be used to make a light source display variable apparent sizes in response to light intensities emitted by the light source. In an illustrative example, the optical display apparatus may have a first baffle arranged on the top of a light source. The optical display apparatus may also include a second baffle, the first baffle may be nested in the second baffle such that a first intensity of a first beam of light guided within the first baffle is stronger than a second intensity of the second beam of light guided between the first baffle and the second baffle. By adjusting the light intensities, different display regions of a translucent diffuser may be lit, which may provide controllable apparent sizes of a light structure.

Abstract: Apparatus and associated methods relate to providing an optical display apparatus that can be used to make a light source display variable apparent sizes in response to light intensities emitted by the light source. In an illustrative example, the optical display apparatus may have a first baffle arranged on the top of a light source. The optical display apparatus may also include a second baffle, the first baffle may be nested in the second baffle such that a first intensity of a first beam of light guided within the first baffle is stronger than a second intensity of the second beam of light guided between the first baffle and the second baffle. By adjusting the light intensities, different display regions of a translucent diffuser may be lit, which may provide controllable apparent sizes of a light structure.

Abstract: Apparatus and associated methods relate to providing an optical display apparatus that can be used to make a light source display variable apparent sizes in response to light intensities emitted by the light source. In an illustrative example, the optical display apparatus may have a first baffle arranged on the top of a light source. The optical display apparatus may also include a second baffle, the first baffle may be nested in the second baffle such that a first intensity of a first beam of light guided within the first baffle is stronger than a second intensity of the second beam of light guided between the first baffle and the second baffle. By adjusting the light intensities, different display regions of a translucent diffuser may be lit, which may provide controllable apparent sizes of a light structure.

Abstract: A method, an apparatus, and a computer program product for wireless communication are provided. The apparatus receives, from a second UE, a first signal including a first expression code associated with the second UE, and determines at least a second expression code using the first expression code, the at least a second expression code associated with the second UE.

Abstract: A method, an apparatus, and a computer program product for wireless communication are provided. In an aspect, method operations for broadcasting a first signal comprising a first expression code in association with availability of location information of a UE; determining the location information associated with the UE; determining a second expression code associated with the location information; and broadcasting a second signal comprising the second expression code and the location information, independent of the first signal. In another aspect, a method includes the operations of receiving, from a second UE, a first signal comprising a first expression code associated with the second UE; determining a second expression code based on the received first signal; receiving a second signal from the second UE, the second signal comprising the second expression code; and determining a location of the second UE based on the received second signal and the determined second expression code.

Abstract: A method, an apparatus, and a computer program product for wireless communication are provided. The apparatus receives, from a second UE, a first signal including a first expression code associated with the second UE, and determines at least a second expression code using the first expression code, the at least a second expression code associated with the second UE.

Abstract: Methods, apparatuses and systems are described for conveying location information from an announcing user device to a listening user device engaged in ProSe discovery communications. The announcing user device may use a first expression to broadcast an initial announcement, and then use a second expression to broadcast the location of the announcing user device. The first expression may be in the form of a public expression while the second expression may be in the form of a private expression.

Abstract: A method, an apparatus, and a computer program product for wireless communication are provided. In an aspect, method operations for broadcasting a first signal comprising a first expression code in association with availability of location information of a UE; determining the location information associated with the UE; determining a second expression code associated with the location information; and broadcasting a second signal comprising the second expression code and the location information, independent of the first signal. In another aspect, a method includes the operations of receiving, from a second UE, a first signal comprising a first expression code associated with the second UE; determining a second expression code based on the received first signal; receiving a second signal from the second UE, the second signal comprising the second expression code; and determining a location of the second UE based on the received second signal and the determined second expression code.

Abstract: A method, an apparatus, and a computer program product for wireless communication are provided. The apparatus receives, from a second UE, a first signal including a first expression code associated with the second UE, and determines at least a second expression code using the first expression code, the at least a second expression code associated with the second UE.

Abstract: A method, an apparatus, and a computer program product for wireless communication are provided. The apparatus receives, from a second UE, a first signal including a first expression code associated with the second UE, and determines at least a second expression code using the first expression code, the at least a second expression code associated with the second UE.

Abstract: Techniques for associating an electronic identifier of a user equipment (UE) with a user of the UE are described. In embodiments of an apparatus, system, method, and computer program of the present disclosure, a UE may transmit an electronic identifier associated with the UE via peer discovery, for receiving by a second UE. A perceivable cue associated with the electronic identifier may be indicated to a second user. The UE or the user of the UE may indicate the perceivable cue to the second user. Selection of the perceivable cue by the second user may cause the initiation of communications between the UE and the second UE.

Abstract: Methods, apparatuses and systems are described for conveying location information from an announcing user device to a listening user device engaged in ProSe discovery communications. The announcing user device may use a first expression to broadcast an initial announcement, and then use a second expression to broadcast the location of the announcing user device. The first expression may be in the form of a public expression while the second expression may be in the form of a private expression.

Abstract: Providing for secure tracking and reporting of wireless resources utilized by a mobile device is described herein. By way of example, resources utilized in conjunction with network-facilitated or peer-to-peer wireless data exchange can be tracked in secure, tamper-resistant components of the mobile device. Further, a report can be compiled from the tracked information and digitally signed with a secret data/material specific to the mobile device. The signed report can be submitted to a network server in conjunction with accounting, billing or like functions. By validating the signature of a mobile device, the network server can trust that information collected and submitted by user devices has not been tampered with or spoofed with an ID of another such device.

Abstract: Techniques for associating an electronic identifier of a user equipment (UE) with a user of the UE are described. In embodiments of an apparatus, system, method, and computer program of the present disclosure, a UE may transmit an electronic identifier associated with the UE via peer discovery, for receiving by a second UE. A perceivable cue associated with the electronic identifier may be indicated to a second user. The UE or the user of the UE may indicate the perceivable cue to the second user. Selection of the perceivable cue by the second user may cause the initiation of communications between the UE and the second UE.

Abstract: Methods and apparatus related to selecting advertisements for presentation based on, e.g., received signals from devices in the proximity to a user's communications device, are described. In various embodiments a mobile device monitors for signals, e.g., peer discovery or other signals, from other devices which transmit, e.g., broadcast, advertisement related information. In various embodiments a device receives advertising information from an advertising device, e.g., AdPoint. In the case of peer to peer signaling, the AdPoint may be in close proximity to the user device receiving the advertising information. Advertising information received from devices in proximity to the user device are used in selecting an advertisement for presentation.

Abstract: Methods and apparatus relating to ad cache maintenance, e.g., determining when ad cache replenishment should occur, replenishing ad cache content and/or updating the content of an ad cache, on a device which supports the presentation of advertisements (ads) are described. Signals are received by a first device including an ad cache. The signals are received from other devices, e.g., devices in the direct wireless communications range of the first device. Received signals are processed and provide context information, e.g., information about the surrounding, services available, stores in the region, etc., in which the first device receiving the signals is at a given point in time. Context information is stored. As new context information is generated from received signals the newly generated set of context information is compared to a previously generated set of context information. Changes in context information are detected and used in performing ad cache maintenance operations.

Abstract: Various embodiments are directed to methods and apparatus which can be used to implement a system for collecting demographic information of users and/or devices in real-time or near real-time. Methods and apparatus directed to communicating and collecting demographic information via wireless signals, e.g., discovery signals, transmitted by one or more wireless devices, e.g., wireless communications devices supporting a peer to peer signaling protocol, are described. In various embodiments, at least some of the demographic information is transmitted in a secure manner. An information collection device receives demographic information transmitted by wireless communications devices, at least some of said demographic information being transmitted in a secure manner, and forwards collected demographic information to a demographic information processing system.

Abstract: Various embodiments are directed to the transmission, e.g., broadcast, of identification information and corresponding control information in discovery signals by a wireless communications device as part of a discovery process. In some embodiments, the identifier identifies one of: an advertisement, a user, or a module. In one embodiment the identifier identifies an advertisement, and the corresponding control information communicates a bid factor used in determining the value of a bid for an ad display opportunity. In another embodiment, the identifier identifies a dynamically modifiable advertisement, and the corresponding control information communicates information that is used to set and/or modify the dynamically modifiable portion of the advertisement. In still another embodiment, the identifier identifiers a user and the control information communicates status information. In yet another embodiment, the identifier identifies a module, e.g.

Abstract: In some embodiments, in an exemplary advertising system multiple bidders compete for ad cache space on devices which display ads. The bidders are, e.g., advertisers, ad networks, and/or loyalty program providers. The devices which store and display the ads are, e.g., mobile and/or stationary wireless communications devices. An individual bidder is provided with contextual information that is of relevance to the individual bidder. The contextual information is about the device onto which ads may be loaded. Different bidders may be, and sometimes are, supplied with different restricted information. Various embodiments are directed to a methods and apparatus for operating an ad broker system.