Abstract: In one aspect, a computerized method of automated solution for periodic journey planning comprising includes the step of creating a set of salesbeats using a set of outlet data and a set of customer level data. The method includes the step of allocating each of the salesbeats to one or more sales executives. A salesbeat includes a plan that defines who to visit; when to visit; an identity of a sales executives to send and a day level route plan made for field sales/marketing personnel to make visits to a number of stores at a predefined frequency. The method includes the step of allocating the sales executives are allocated to a specified set of days. The method includes the step of implements sequencing of outlets within the salesbeats established using a capacitated vehicle routing problem (CVRP) algorithm such that a distance traveled and a time window of the salesbeat is optimized for the sales executives.