Abstract: A method is disclosed for providing mobile publishers with multiple versions of an advertisement, including enabling an advertiser to create at least two different versions of an advertisement, wherein each version is formatted for display on a mobile device with a predetermined device attribute including a screen attribute, and providing a mobile publisher with the at least two versions of the advertisement for service to a plurality of mobile devices having different screen attributes, at least one of the plurality of mobile devices having a screen attribute corresponding to that of at least one of a plurality of advertisement versions.

Abstract: A system is described for providing advertisements across multiple channels. The system may include a processor, a memory and an interface. The memory may store advertisements and a request. The interface may be operatively connected to the memory and the processor and may communicate with a user. The processor may be operatively connected to the interface and the memory and may associate the advertisements with channels. An advertisement associated with a channel may be formatted for display on the channel. The processor may receive a request from the user via the interface. The processor may determine the channel associated with the request and retrieve an advertisement associated with the channel. The processor may provide the advertisement to the user via the interface.

Abstract: Disclosed is a method for facilitating quick mobile website creation by mobile advertisers, including providing access to an advertiser of a mobile marketing application that interfaces with an ad server, wherein the advertiser is authenticated for access to the ad server; enabling the advertiser to input to an interface of the application a plurality of content items selected from the group consisting of a descriptive text, an image, a phone number, and a hyperlink; presenting the advertiser with a go live option; automatically creating the mobile website to include the submitted content items when the go live option is selected, wherein the application facilitates rapid creation by the advertiser of a mobile website having a plurality of web pages, and the mobile website is optimized for mobile delivery; subjecting the created mobile website to a plurality of error checks; and publishing the mobile website to a network through a mobile service provider system.

Abstract: A system is disclosed for detecting and handling click fraud in a mobile environment. The system may identify a source of a request. The request may be handled differently based on whether the source of the request originated from mobile traffic or web traffic. The source of the request may be used to determine whether a request is valid or invalid. The request may be flagged if the request is invalid.

Abstract: Systems and methods for targeting mobile advertisement listings are provided. In one implementation, the method may include displaying carrier selection options associated with a mobile advertisement listing in a user interface and receiving, via the user interface, carrier selection information for targeting the mobile advertisement listings to selected carriers.

Abstract: Systems and methods for allocating advertisement budget information is provided. In one implementation, the method may include receiving, via a user interface, a total budget for an account comprising at least one mobile based advertisement campaign and receiving, via the user interface, distribution information for apportioning the total budget over at least a mobile based advertisement campaign of the at least one mobile based advertisement campaign.

Abstract: Systems and methods for facilitating a review of mobile advertisement listings is provided. In one implementation, the method may include displaying information in a user interface for reviewing, the information associated with a mobile advertisement listing and at least one carrier, and at least one keyword associated with the mobile advertisement listing. The method may also include displaying in the user interface reviewing rules associated with a carrier for at least one carrier associated with the mobile advertisement listing and receiving an indication via the user interface of whether the mobile advertisement listing is approved for the carrier based on the displayed reviewing rules associated with the carrier.

Abstract: A system is described for providing a user interface for displaying and creating advertiser defined groups of mobile advertisement campaign information targeted to mobile carriers. The system may include a processor, a memory and an interface. The memory may store mobile advertisement campaign information and one or more ad groups. The interface may be operatively connected to the memory and the processor and may communicate with users. The processor may be operatively connected to the interface and the memory and may organize the mobile advertisement information into one or more ad groups. The one or more ad groups may be associated with one or more mobile carriers. The processor may send at least a portion of the mobile advertisement campaign information via the interface to a user interface for display to a user. The portion sent to the user may be based on the one or more mobile carriers.

Abstract: A system is described for providing for a revenue generator to bid exclusively on mobile search traffic. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a mobile search request and a mobile advertisement associated with a revenue generator. The interface may communicate with a user and a plurality of revenue generators. The processor may receive bids on the keyword from the revenue generators. The bids may apply to the keyword when the keyword is searched for through the mobile carrier. The processor may receive the mobile search request from the user. The processor may determine if the mobile search request originated from the mobile carrier. The processor may serve the user the advertisement if the mobile search request originated from the mobile carrier, otherwise the mobile advertisement is not served for the keyword.

Abstract: A system is described for displaying the advertising performance of a revenue generator for each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a historical advertising performance dataset, a plurality of advertising performance data items, and a report. The interface may communicate with the revenue generator and a data source. The processor may retrieve the historical advertising performance dataset from the data source. The processor may generate the plurality of advertising performance data items from the historical advertising performance dataset. Each advertising performance data item may comprise data describing the advertising performance of the revenue generator on a mobile carrier. The processor may generate a report based on the plurality of advertising performance data items. The processor may display the report to the revenue generator, via the interface.

Abstract: A system is described for providing for a revenue generator to bid individually on mobile search traffic originating from each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a plurality of bids, a keyword, a plurality of mobile advertisements and a mobile search request. The interface may communicate with a user and a revenue generator. The processor may receive, via the interface, the plurality of bids and the plurality of mobile advertisements from the revenue generator. Each bid and each mobile advertisement may be associated with at least one mobile carrier. The processor may receive from the user, via the interface, a mobile search request. The processor may determine which mobile carrier the mobile search request originated from and the processor may serve the mobile advertisement associated with the determined mobile carrier to the user.

Abstract: A system is described for creating a separate data serving space for each mobile carrier in a plurality of mobile carriers. The system may include a processor, a memory and an interface. The memory may store a keyword, a plurality of mobile data items corresponding to the keyword and a plurality of mobile carriers, and a search request. The interface may communicate with a user through a mobile device. The processor may be operatively connected to the interface and the memory and may store the plurality of mobile data items in the memory. The processor may receive a mobile search request from a user via the interface, and may determine the mobile carrier in communication with the interface. The processor may then retrieve the mobile data item corresponding to the keyword and the determined mobile carrier and may serve the retrieved mobile data item to the user.

Abstract: A system is described for dynamically generating a mobile page related to a revenue generator and formatted for display on a mobile device of a mobile carrier. The system may include a processor, a memory and an interface. The memory may store a mobile request and a data describing a revenue generator. The interface may communicate with a user though a mobile device. The processor may be operatively connected to the interface and the memory, and may receive a mobile request from the user for a page of the revenue generator. The processor may determine whether the requested page is formatted for display on the mobile device. If the requested page is not formatted for display on the mobile device, the processor may generate a page related the revenue generator and formatted for display on the mobile device. The processor may serve the dynamically generated mobile page to the user.

Abstract: A system is described for separating mobile search traffic from web search traffic. The system may include a processor, a memory and an interface. The memory may store a keyword, mobile data related to the keyword, web data related to the keyword, and a search request. The interface may communicate with a user. The processor may be operatively connected to the interface and the memory and may store the mobile data and web data in the memory. The processor may receive a search request from a user via the interface and may determine if the search request is mobile traffic or web traffic. The processor may then retrieve and serve the mobile data to the user if the search request is mobile traffic, or may retrieve and serve the web data to the user if the search request is web traffic.

Abstract: A system is described for serving advertisements over mobile devices. The system may include a processor, a memory and an interface. The memory may be operatively connected to the processor and the interface and may store a mobile carrier data, a request and an advertisement data. The interface may be operatively connected to the memory and the processor and may communicate with the mobile devices. The processor may be operatively connected to the interface and the memory and may receive a request from a mobile device via the interface. The processor may determine the mobile carrier data that relates to the mobile carrier the mobile device is on. The processor may identify advertisement data that is targeted to the request and the mobile carrier data and may communicate the advertisement data to the mobile device.

Abstract: A printable label assembly includes a printable label having an adhesive coating applied to a first surface thereof to facilitate attachment of the label to an article. The label is configured to receive a printed image on a second surface thereof. A removable backing is releasably attached to the adhesive coating and has at least three sections: a removable primary section releasably attached to a central portion of the adhesive coating of the label and being configured to be removed from the central portion to expose the central portion for attachment to the article; and a pair of removable handle sections releasably attached to outward portions of the adhesive coating of the label, the handle sections being configured to remain on the adhesive coating of the label after removal of the primary section to provide at least two handling points for manipulation by a user to assist the user in applying the label to the article.

Abstract: Methods, systems, and computer program products for dynamically controlling a PSTN network element from an IP network element using signaling are disclosed. According to one aspect, a method may include receiving a first SIP message from an IP application server. The first SIP message may identify a call event trigger associated with a subscriber to a circuit switched network. In response to receiving the first SIP message, a first SS7 message identifying the call event trigger and the subscriber may be generated and routed to a circuit switched network node. A second SS7 message may be received that indicates triggering of the call event corresponding to the trigger. A second SIP message indicating the call event may be routed to the IP application server. A third SIP message may be received that specifies a PSTN call control function.

Abstract: A remote control device, e.g., a 3D pointing device, has a ring-shaped or arcuate-shaped housing and at least one sensor mounted within the housing for sensing movement of said remote control device. The housing is adapted to promote a user's arm, hand and wrist to be substantially in a neutral position when the user is holding the remote control device.

Abstract: The invention provides a device and method for packaging and merchandising personal healthcare products. A first aspect of the invention provides a device for storing health care products, comprising: a plurality of product containers, each product container including: a body; a dispensing portion; and an attachment feature; and a housing including a mating feature adapted to be compatible with the attachment feature of each of the plurality of product containers, wherein connection of the attachment feature of a product container and the mating feature of the housing substantially and non-fixedly secures the product container to the housing.