Abstract: In an implementation of broadcast content delivery, content is broadcast to television-based client devices via a broadcast communication link. The content can be generated for display to include a user-selectable control to initiate a request for additional content that includes broadcast content and/or on-demand content. A content provider receives the request for the on-demand content from a client device via a two-way communication link, and broadcasts the on-demand content to the television-based client devices via a channel of the broadcast communication link. The content provider also communicates an identifier via the two-way communication link to the client device such that the client device can identify the channel of the broadcast communication link and receive the on-demand content via the broadcast communication link.

Abstract: Described herein is a technology facilitating electronic commerce. One implementation, described herein, is a standardized purchasing system for purchasing premium services over a broadcast feed from premium service providers. This implementation offers a standardized technique facilitating electronic commerce purchases. It employs a standardized offer-terms format that contains the information for creation of an official offer to a user. With one of the implementations, described here, changing or adding premium service providers does not necessitate any changes to the one or more components of the Integrated Receiver/Decoders (IRD) devices so as to effectuate purchases of premiums services from such premium service providers. That is because purchases are handled in a standardized manner using a standardized offer-terms format. The scope of the invention is pointed out in the appending claims.