Abstract: A method for performing a reverse mapping analysis is provided. The method includes storing at least one of perceptual data and preference data. The method includes generating a visual representation of at least one of a perceptual map and a preference map. The method includes receiving, from a user, at least one of a relocated first position of one of the plurality of targets on the visual representation, a second position of a new target on the visual representation, and a change of a set of attribute levels of one of the plurality of targets. The method includes calculating and providing, corresponding to the receiving step, at least one of a first set of attribute levels for the first position, a second set of attribute levels for the second position, and a third position on the visual representation for the change of set of attribute levels.

Abstract: A benchmark method and system uses a common and generic XML-based questionnaire design tool and a common data structure for all questionnaires of a plurality of benchmark studies. This allows rapid design of a study and its questionnaire as well as gathering of respondent data online, quick turnaround times for requested benchmark reports and online delivery thereof. One advantageous feature is an instant feedback of comparative data concerning questions the respondent has answered.