Abstract: Methods and systems for insurance investment product decision modeling are disclosed. The methods and systems provide means for determining an objectively appropriate insurance investment product or funding level for a customer including inputting a set of customer data including at least certain customer criteria such as age, gender and policy face amount, selecting insurance products for comparison, calculating an expected investment in each of the selected insurance products or funding levels, calculating an expected benefit from each of the selected insurance products or funding levels using at least an economic model, calculating a value for each of the types of insurance based on the expected investment and respective expected benefits and recommending an insurance product or funding level based at least in part on a comparison of the value or net gain for the selected insurance products or funding levels being compared.