Abstract: A computer-implemented method for seamlessly processing transactions using distributed ledger technology. The method may comprise: linking one or more conventional accounts hosted in a conventional banking infrastructure to one or more DLT-based client accounts hosted on a distributed ledger, wherein the DLT application comprises a routing address configured to be used in conventional transaction infrastructure using conventional communication protocols; storing one or more wallet identifications for the one or more DLT-based client accounts and a mapping of the one or more wallet identifications to the one or more conventional accounts hosted in the conventional banking infrastructure; exchanging a sequence of messages to execute an asset transfer and complete a transaction lifecycle, the sequence of messages based on the first asset type; updating the distributed ledger based on the asset transfer; and sending appropriate messages to clients.

Abstract: A computer-implemented method for seamlessly processing transactions using distributed ledger technology. The method may comprise: linking one or more conventional accounts hosted in a conventional banking infrastructure to one or more DLT-based client accounts hosted on a distributed ledger, wherein the DLT application comprises a routing address configured to be used in conventional transaction infrastructure using conventional communication protocols; storing one or more wallet identifications for the one or more DLT-based client accounts and a mapping of the one or more wallet identifications to the one or more conventional accounts hosted in the conventional banking infrastructure; exchanging a sequence of messages to execute an asset transfer and complete a transaction lifecycle, the sequence of messages based on the first asset type; updating the distributed ledger based on the asset transfer; and sending appropriate messages to clients.

Abstract: The present invention provides a method and system for enabling an e-commerce website to persist electronic items, such as electronic coupons, gift certificates etc., across multiple browsing sessions. Users are offered electronic items over a communications network during a browsing session. In case the user wishes to save the items for a later browsing session, he/she is prompted for an email address. Details pertaining to the selected items are mapped against the email address. Thereafter, e-mail is sent to the user, containing a URL with the email address of the user embedded in it. Alternatively, entire details corresponding to the items selected during a session are embedded in the URL and in this case they need not be mapped against the email address.

Abstract: The invention describes a method and system for conducting online marketing research keeping in consideration the specified budget for the experiment. The invention describes a methodology for effective data collection and optimised utilization of budget through the use of efficient sampling and grouping of users.

Abstract: The invention describes a method and system for conducting online marketing research keeping in consideration the specified budget for the experiment. The invention describes a methodology for effective data collection and optimised utilization of budget through the use of efficient sampling and grouping of users.

Abstract: The invention describes a method and system for conducting online marketing research keeping in consideration the specified budget for the experiment. The invention describes a methodology for effective data collection and optimised utilisation of budget through the use of efficient sampling and grouping of users.

Abstract: Methods, systems and computer program products for aiding new product introduction and for identifying a need for reconfiguring, repositioning and/or repricing existing products are disclosed herein. For the case of new products, data relating to a proposed new product is obtained from a merchant, data relating to products similar to the proposed new product is obtained from competitors' websites and processed, product attributes and positioning attributes are identified based on the processed data, and at least one marketing mix for the proposed new product is identified based on the identified attributes. Alternatively, online market research is conducted based on the identified attributes and the at least one proposed new product is identified based on a result of the online market research. For the case of existing products, data relating to one or more of a merchant's products is obtained and data relating to products similar to the merchant's products is periodically obtained from competitors' websites.

Abstract: A customer request is received, and the channel type upon which it was made is identified. The customer making the request is also identified. A record of customer activity is available, and from this, a set of beliefs for the customer for the current channel is formed. The beliefs map to profile attributes. The beliefs are merged to form an integrated profile (i.e. for the same customer across all channels), and on this basis a customer targeting promotion is generated. The promotion is added to the response to the specific customer request and together these are sent to the customer.

Abstract: The present invention provides a method and system for enabling an e-commerce website to persist electronic items, such as electronic coupons, gift certificates etc., across multiple browsing sessions. Users are offered electronic items over a communications network during a browsing session. In case the user wishes to save the items for a later browsing session, he/she is prompted for an email address. Details pertaining to the selected items are mapped against the email address. Thereafter, e-mail is sent to the user, containing a URL with the email address of the user embedded in it. Alternatively, entire details corresponding to the items selected during a session are embedded in the URL and in this case they need not be mapped against the email address.

Abstract: The invention describes a method and system for conducting online marketing research keeping in consideration the specified budget for the experiment. The invention describes a methodology for effective data collection and optimised utilisation of budget through the use of efficient sampling and grouping of users.

Abstract: This invention relates to a method, system and computer program product for enabling negotiations for resolution of e-commerce transactions involving direct interactions between an offering party (seller or buyer) and a counterparty (buyer or seller). The invention includes generating a public offer containing values of a defined set of attributes by a party to the target population of the counterparties and sending private acknowledgements of acceptance or responses containing counter offers for at least one of the offers to at least one party.