Abstract: Innovations for architectures for an application with integrated dynamic content are presented. Example architectures provide a generic way to integrate dynamic content into an application. For example, a container in an application architecture requests a Web page for an application and also requests at least some resources for the application from a backend server embedded in the application. The container receives the requested Web page. It also receives the requested at least some resources from the backend server. The container renders the Web page, which includes elements of a user interface of the application. At least some of the elements of the user interface are actuatable to launch services. The container handles user input to the application and, in response to certain user input, launches one of the services.