Abstract: Methods and systems for creating an interactive advertisement in a web browser environment are disclosed. The method includes the following: choosing a template for the advertisement from a set of standard templates; uploading an image or video file in one of several formats or customizing text content of the advertisement; customizing information collection panes in the advertisement; customizing a thank you message; and specifying an action that the advertisement should take upon completion. The system includes the following modules: a template module including standard templates based on industry-standard ad sizes; an upload module for uploading an image or video file in one of several formats; a text module for customizing text content of the advertisement; a layout module for customizing information collection panes; a thank you module for customizing a thank you message; and an action module for specifying an action that the advertisement should take upon completion.

Abstract: A data processing system that enables event modules to transmit event data to a module capable of processing the event data, generating a response, and when required producing a response profile to be sent to a location. The response is produced by the system executing one or more scripts to perform processing and gather data from processing modules. As the response is being generated by the execution of the script, the scripts self-modify based upon the data gathered. The system recognizes the necessary changes and dynamically generates a response to the changes. If the response profile must be transmitted to another location, the response profile will be in a format that the receiving location will recognize.