Abstract: Systems and methods for the design, deployment and utilization of targeted communications based upon audiences are disclosed. More specifically, embodiments may allow the targeting of communications to users based on a user's audience affiliation and may allow the dynamic targeting of communications based on an audience with which a user is affiliated, including audiences determined from user interactions with a web site.

Abstract: A method of serving a resource from an HTTP server system having a stateless microkernel architecture and one or more link resource servers is provided. The method may include generating a data object in response to an HTTP request, sending the data object to each of the link resource servers, and at each link resource server receiving the data object from the handler and examining the data object for pre-determined information to perform a linking operation. The method may further include if the data object includes the pre-determined information, performing the linking operation by returning one or more links to the handler linking to related information provided by the link resource server. The method may further include if the data object does not include the pre-determined information, not performing the linking operation and instead returning one or more stop condition links indicating that the pre-determined information is not included.