Abstract: Disclosed is a method for synchronizing identifiers associated with a plurality of users. The method comprises receiving the data associated with a plurality of users, and thereafter integrating the data associated with the plurality of users and a pre-stored data of the identity management system in such a way to maximize the scale and quality of overall data. The plurality of users has respective computing devices and the computing devices are communicably coupled to the identity management system in operation through a data communication network. The method further comprises comparing the data associated with the plurality of users and the pre-stored data of the identity management system to generate at least one graph indicating at least one pattern between the data associated with the plurality of users and the pre-stored data of the identity management system.

Abstract: The present disclosure provides a data communication system and methods of controlling data flows within a data communication system. The data communication system includes a data communication network to which users are coupled when the data communication system is in operation. The data communication system also includes a data server. The users have associated user identifiers, and can interact with the system via user devices. The method includes: receiving the user identifiers; determining matched pairs of the user identifiers; comparing the matched pairs of the user identifiers with each of the received user identifiers, and determining a similarity score for the matched pairs and the user identifiers; mapping the user identifiers onto at least one single customer view identifier, each customer view identifier is distinctly mapped to user identifier(s) for generating a mapping function; and using the mapping function for selectively controlling distribution of data content to the users.