Abstract: The support apparatus is for the retention thereon of a book, and comprises a carriage member, a flexible support member, and an elastic cord to retain the pages of the open book while the book is being read. The carriage member preferably has an essentially flat surface upon which the book is positionable. The flexible support member is readily deformable into a multiplicity of serpentine configurations. The flexible support member is capable of supporting the carriage member and the book in a first configuration without deformation. The flexible support member remains in the first configuration until the flexible support member is deformed and manipulated into a second configuration. The flexible support member is affixed to the carriage member. An elastic cord pulled taut through two apertures disposed through the flat surface of the carriage member is used to retain the pages of the book when the book is in the open position.