Abstract: Methods and systems for providing entertainment content to a consumer are described. An entertainment content unit is received from an entertainment content provider and multiple advertising content units are received from one or more advertising content providers. A modified entertainment content unit is generated including a set of advertising content units at multiple intervals within the entertainment content unit, and can be recorded on a recording medium. A request for the entertainment content unit is received from a consumer, and the consumer is provided with the modified entertainment content unit, for example, on the recording medium. The consumer does not provide monetary compensation for receipt of the modified entertainment content unit.