Abstract: A network apparatus and method are described in which a request for content from a user device is redirected based on a profile of the user of the user device. For example, an apparatus is disclosed, which may provide a server for use in a network. This apparatus comprises a data store configured to store a plurality of webpage identifiers each identifying a different webpage of a set of webpages; a communication interface configured to receive a request for content to be provided at a user device; and a controller configured to: determine a user identifier of a user of the user device based on the received request; obtain a user profile based on the user identifier; select one of the stored webpage identifiers based on the user profile and a direction model; and redirect the request according to the selected webpage identifier.