Abstract: Disclosed is a method for selecting a cosmetic product, and a method for image acquisition and image processing for the selection method, including: acquiring an image of a person in a controlled lighting environment, and measuring and recording the colorimetric coordinates of the person's face; processing the image to determine an absolute value of the skin tone; correlating the absolute value with a usage color map established for each of multiple cosmetic products of a database by measuring the color of each cosmetic product under its conditions of use, and to determine a personalized color matrix; extracting, from the database, the cosmetic product(s) whose color measurement is part of the personalized color matrix; using an information medium, presenting the product(s) included in the personalized color matrix; and optionally selecting the preferred product(s) chosen by the person from those that are part of the personalized color matrix.