Abstract: In accordance with various embodiments of the present invention, the electronic device checks whether a viewing application capable of rendering augmented reality (AR) is present in the electronic device. If such a viewing application is present, the viewing application identifies any augmented reality (AR) markers present in the physical document. On identifying an AR marker in the document, the viewing application (or the electronic device) fetches relevant content from a predefined source and displays the relevant content to the user. The relevant content may be any of a chart, a 3D chart, a report, a video recording, and so forth. In case the viewing application is not already present, the electronic device downloads the viewing application from a predefined location.