Abstract: A dispenser for cologne or the like. The dispenser includes an elongate case having a body and a cap which includes a clip for carrying the dispenser in a shirt pocket. The case includes a reservoir for holding cologne or the like and a roller-ball applicator. A plug having a bore therethrough which is at an angle relative to the longitudinal case axis permits flow of cologne from the vial to the roller-ball applicator when the dispenser is tipped. When the dispenser is placed in a horizontal position, cologne cannot flow through the plug bore due to the angle of the bore, thus preventing cologne in the vial from reaching the applicator.