Abstract: The equipment comprises a measuring and dispensing device of the reusable type for the machine washing of clothes, which comprises a hollow body (1) intended to receive the amount of liquid detergent prescribed for the wash, said body being provided with at least one filling opening (3) and outlets (7b) for the distribution of said product or products, as well as means (8) enabling the user to effect, once said device has been filled, the easy and controlled application of at least one product contained in it to selected areas of the clothing before the latter is subjected to washing in the machine, for the purpose of effecting the pretreatment of said areas before the washing cycle, said measuring and dispensing device, containing the amount of product remaining after the pretreatment, being introduced into the machine together with the clothes, said pretreatment means (8) being removable from the body of said device.