Abstract: A modular video game includes a software program which is adapted to play on a particular hardware platform. The software program is installed on the hardware platform. The software program has the ability to read files through storage devices, or through connecting with an external device. The modular video game allows concert music and graphics to be entered from an external source. Advertising spaces exist within the game to allow various companies to offer targeted advertisements. The modular video game may also be offered on a one time play basis. The game characters, background music, and other elements may be chosen from a list. A preferable embodiment of the modular video game is an action game which starts at the entrance of a music concert and has a final goal of making it on to a stage with player's favorite music artist(s).