Abstract: A method for distributing digital media is provided herein. In accordance with the method, a web site (101) is provided from which a plurality of digital media files (20911 to 209kn) are accessible, wherein each digital media file contains digital media associated with a particular artist (105l to 105k). A plurality of tokens (10711 to 107kj) are also provided, wherein each token has a unique identification code which can be utilized to gain access, via the website, to digital media files which are associated with the identification code. The identification codes of said plurality of tokens are associated with at least one digital media file which is accessible from the web site and which is associated with a particular artist, thereby creating a plurality of associated tokens.