Abstract: Systems and methods for creating and processing context sensitive media objects are disclosed. One method is directed to processing a context sensitive media object in a target context. The method includes receiving an object with one or more object rules embedded within the object such that the one or more object rules are propagated with the object. Further, a determination of whether the object is context sensitive is made. If the object is context sensitive, the method prioritizes between the one or more object rules and one or more context rules related to a target context. In addition, a determination of which method or methods should be executed to process the object in the target context is made based on the prioritization.

Abstract: Systems and methods for creating and processing context sensitive media objects are disclosed. One method is directed to processing a context sensitive media object in a target context. The method includes receiving an object with one or more object rules embedded within the object such that the one or more object rules are propagated with the object. Further, a determination of whether the object is context sensitive is made. If the object is context sensitive, the method prioritizes between the one or more object rules and one or more context rules related to a target context. In addition, a determination of which method or methods should be executed to process the object in the target context is made based on the prioritization.

Abstract: A system and method for making media content sensitive to a context, such that the media content carries information needed to automatically process the media content in a target environment which includes a context processing engine. The engine processes a first set of rules and methods for media content objects and compares the first set to a second set of rules and methods for media context to decide which methods are to be applied on the media object to process the media content in a target environment.