Abstract: Digital tagging specification generating implementations are presented that generally simplify the creation of a digital tagging specification which can employ multiple digital measurement systems without requiring a user to have specific knowledge about any particular system. More particularly, a series of interactive user interface pages are presented to a user that prompts the user to input information employed to generate the digital tagging specification. This information includes images representing web pages that are to be tagged and the identity of digital measurement systems that are to be employed. In addition, for each tag area identified on each image, the information includes the identity of data that is to be captured when a tag associated with the area is triggered, and the triggering event that causes the data to be captured. The user-input information is then used to generate the digital tagging specification.