Abstract: An embodiment may involve web page metadata that defines a web page, first sub-page metadata that defines a first sub-page, and second sub-page metadata that defines a second sub-page, wherein the web page metadata includes specification of a viewport, and wherein the viewport is associated with an identifier. One or more processors may be configured to: receive a request for the web page; resolve the web page metadata into web content, wherein resolving the web page metadata includes: (i) determining, based on the identifier, a route associated with the viewport, (ii) determining, based on the route, a set of conditions associated with the viewport, (iii) determining that a particular condition is satisfied, wherein the particular condition is associated with the first sub-page and (iv) placing, based on the particular condition being satisfied, the first sub-page metadata in the viewport; and transmit the web content.

Abstract: Systems, methods and articles of manufacture for delivering website content to an internet user which is personalized to the user based on a persona associated with the user. A persona database system accesses personal and financial data for the user from any suitable source, such as from a tax return of the user or personal finance management application or even a questionnaire. The persona database system matches the user's data to a persona for the user from a predetermined, discrete set of personas, wherein each persona identifies a generalized profile of personal and financial characteristics of the user. Then, when a user access a website hosted by a website server, the website server accesses the persona for the user from the persona database system and the website server personalizes the website content delivered to the user based on the persona for the user.

Abstract: Systems, methods and articles of manufacture for delivering website content to an internet user which is personalized to the user based on a persona associated with the user. A persona database system accesses personal and financial data for the user from any suitable source, such as from a tax return of the user or personal finance management application or even a questionnaire. The persona database system matches the user's data to a persona for the user from a predetermined, discrete set of personas, wherein each persona identifies a generalized profile of personal and financial characteristics of the user. Then, when a user access a website hosted by a website server, the website server accesses the persona for the user from the persona database system and the website server personalizes the website content delivered to the user based on the persona for the user.