Abstract: A method of routing a call to a selected target entity. The method comprises receiving, via a computer network, requests for a telephone number of a target entity having a contact telephone number, each the request being submitted by another of users using one of a plurality of client terminals displaying digital content object indicative of the target entity, allocating in response to each one of the requests a different dynamic telephone number from a pool of dynamic telephone numbers for a telephonic communication with the target entity and forwarding the allocated dynamic telephone number to be separately presented by a respective client terminal of the client terminals, receiving, via a telephone network, telephonic calls each designating a different dynamic telephone number of the pool, and automatically routing each one of the telephonic calls to the target entity using the contact telephone number.