Abstract: Systems, methods, and interfaces for generating information cards for a video and rendering the information cards during playback of the video are provided. In an embodiment, a client device can an interface component configured to generate a graphical user interface comprising media player configured to play a video streamed to the device from a streaming media provider. The interface further comprises an information icon positioned within the media player and overlaying the video during playing of the video, the information icon indicating association of one or more information cards comprising additional information associated with the video, wherein, the interface component is configured to generate the one or more information cards and include the one or more information cards in the graphical user interface in response to user input indicating selection of the information icon. A presentation component further displays the graphical user interface via a display of the device.

Abstract: A system and method are disclosed for selecting advertisements for premium and non-premium content and delivering the advertisements and content to client media players. In one implementation, a request is received for a premium content item by a media player. A winning bid is determined for an auction pertaining to the request, where the winning bid is based on an advertiser-specified bid value and on an advertiser-specified bid modifier for advertisement placement in premium content. An advertisement associated with the winning bid is provided to the second media player for presentation with the premium content item.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a call to action at the end of a resource. In one aspect, a method includes receiving a request for media content to present on a user device, the request including a second request for third-party content to present with the media content, identifying, user device capabilities that describes information about system compatibility for the user device, determining third-party content to present with the media, the third-party content including a first presentation time duration indicative of a length of time the third-party content is presented, determining that an end cap is compatible with the user device and related to the third-party content, the end cap providing an interactive opportunity to request subsequent resources for the user device, and transmitting data to present the third-party content, the end cap, and the media.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a call to action at the end of a resource. In one aspect, a method includes receiving a request for media content to present on a user device, the request including a second request for third-party content to present with the media content, identifying, user device capabilities that describes information about system compatibility for the user device, determining third-party content to present with the media, the third-party content including a first presentation time duration indicative of a length of time the third-party content is presented, determining that an end cap is compatible with the user device and related to the third-party content, the end cap providing an interactive opportunity to request subsequent resources for the user device, and transmitting data to present the third-party content, the end cap, and the media.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a call to action at the end of a resource. In one aspect, a method includes receiving a request for media content to present on a user device, the request including a second request for third-party content to present with the media content, identifying, user device capabilities that describes information about system compatibility for the user device, determining third-party content to present with the media, the third-party content including a first presentation time duration indicative of a length of time the third-party content is presented, determining that an end cap is compatible with the user device and related to the third-party content, the end cap providing an interactive opportunity to request subsequent resources for the user device, and transmitting data to present the third-party content, the end cap, and the media.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a call to action at the end of a resource. In one aspect, a method includes receiving a request for media content to present on a user device, the request including a second request for third-party content to present with the media content, identifying, user device capabilities that describes information about system compatibility for the user device, determining third-party content to present with the media, the third-party content including a first presentation time duration indicative of a length of time the third-party content is presented, determining that an end cap is compatible with the user device and related to the third-party content, the end cap providing an interactive opportunity to request subsequent resources for the user device, and transmitting data to present the third-party content, the end cap, and the media.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing a call to action at the end of a resource. In one aspect, a method includes receiving a request for media content to present on a user device, the request including a second request for third-party content to present with the media content, identifying, user device capabilities that describes information about system compatibility for the user device, determining third-party content to present with the media, the third-party content including a first presentation time duration indicative of a length of time the third-party content is presented, determining that an end cap is compatible with the user device and related to the third-party content, the end cap providing an interactive opportunity to request subsequent resources for the user device, and transmitting data to present the third-party content, the end cap, and the media.

Abstract: Systems and methods for visualizing audience retention for a video as a function of impression frequency are provided. In an aspect, a system includes a reception component configured to receive watch history information for a plurality of users regarding their watch history of a video, and a visualization component configured to generate a visualization based on the watch history information that graphically depicts viewer retention over duration of the video as a function of impression frequency.