Abstract: Techniques for increasing the efficacy of an affiliate marketing program are described herein. These techniques may allow participants of the affiliate marketing program to easily create links to content that a content site offers. To do so, the content site may determine whether a user that requests content from the site is a participant of the program or a non-participant. Based at least in part on determining that the requesting user is a participant, the content site may serve the requested content in addition to a mechanism for creating links to the content. Furthermore, the mechanism may also illustrate or otherwise include content that is customized based on the content that the participant requests and/or based on an identity of the participant.