Abstract: A guided and interactive recommendation system and method. In-depth product and service profiles are stored followed by a user profile of a user that wishes to employ the system and method. An initial ranking of products and services is performed based upon other information, and parameters inherited from the user profile. A real-time queue—and blocks for insertion into the real-time queue are generated. Questions in the blocks that meet eligibility conditions are traversed sequentially until all of the blocks and questions therein are traversed. Products and services rankings are computed and recomputed along with the questions until all of the questions and blocks are exhausted.