Abstract: A shoe securing system is disclosed including a shoe attachment strap unit having a pair of female fasteners configured to mate with a pair of male fasteners. The shoe attachment strap unit is longitudinally elastic, and can include a fabric section and an elastic section defining a strap main body. One of the females fasteners can be provided on a separate attachment feature affixed to a bottom surface of the strap main body at one end thereof. The male fasteners can be integrally formed on a shoe upper, or be formed as separate parts to be attached to the female fasteners through shoelace eyelets or other eyelets of a shoe upper. The male fasteners and female fasteners attach through friction.