Abstract: The purpose of the present invention is to contribute to safe vehicle operation by suppressing the movement of a user's line-of-sight and causing the degree of a potential risk to be intuitively presented and recognized. A vehicle display system comprises: a periphery recognition unit that detects the position, type, and the like of a specified object on a road surface; a display unit that displays a wall surface image which is superimposed onto the actual scenery outside of a user's vehicle so as to be visible to a user; and a control unit that controls the display unit. The control unit displays, with the specified object as the point of origin, a lateral wall image having a wall surface section that protrudes upward.