Abstract: There is provided an advertisement provision management apparatus including an information acquisition unit and a content selection unit. The information acquisition unit acquires, from a portable terminal that is present in the vicinity of a digital signage terminal installed at any location, identification information of the portable terminal and use information of the portable terminal. The content selection unit selects content to be displayed on the portable terminal identified by the identification information, on the basis of content-relating information stored while being associated with content displayed on the digital signage terminal and the use information acquired from the portable terminal.