Abstract: Presented is a package of tissue rolls, the package including two package sides, a package bottom, a package back, and a package top; a package front in a generally vertical orientation, the package front spaced apart from and generally parallel to the package back, wherein the package front and the package back are coupled to and generally orthogonal to the package bottom, the package front including a primary package logo having a logo axis; and a plurality of tissue rolls, each tissue roll having a roll height, a roll diameter, and a longitudinal axis, wherein each of the longitudinal axes are generally horizontal when the logo axis is generally vertical.