Abstract: An example method for determining an influence score of a social media blog domain in accordance with aspects of the present disclosure includes receiving data regarding asocial media blog domain based on relevancy to a plurality of keywords, extracting values from the data for a set of categories of metrics for the social media blog domain, assigning a weight to each metric, and calculating an influence score for the social media blog domain based on the weight of the extracted values for each social media profile. The set of categories comprises social engagement, activity, social media page influence and social media blog domain influence.