Abstract: Disclosed is a method for providing advertisement VOD services to a mobile communication terminal whereby a user can receive and see advertisement VOD contents and request an ordering and payment of the corresponding product. A controller of the mobile communication terminal receives a key input for purchasing a product corresponding to a advertisement VOD content from a user while receiving the advertisement VOD content, and outputs a payment menu relating to the product. Information of a payment method selected by the user from the payment menu is transmitted to an advertisement VOD content server through a receiver report signal as a RTCP control packet. Information on the payment method is received for performing the payment process through a RTCP control packet as a response to the RTCP control packet from the advertisement VOD content server.