Patents by Inventor Baiju Nair

Baiju Nair has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).

  • Click fraud monitoring based on advertising traffic
    Patent number: 9734508
    Abstract: Various techniques of monitoring for click fraud in an online advertising system are disclosed herein. In one embodiment, a web server includes a traffic module configured to detect a request from a client device, an analysis module configured to perform a determination if the detected request includes a client ID. The web server also includes a calculation module configured to determine a count of requests with client ID and a count of requests without client ID based on the determination by the analysis module. The web server further includes a fraud module configured to monitor for click fraud based at least in part on the determined count of requests with client ID and/or count of requests without client ID from the calculation module and the determination by the analysis module.
    Type: Grant
    Filed: February 28, 2012
    Date of Patent: August 15, 2017
    Assignee: Microsoft Technology Licensing, LLC
    Inventors: Kam Kouladjie, Haitao Song, Baiju Nair
  • CLICK FRAUD MONITORING BASED ON ADVERTISING TRAFFIC
    Publication number: 20130226692
    Abstract: Various techniques of monitoring for click fraud in an online advertising system are disclosed herein. In one embodiment, a web server includes a traffic module configured to detect a request from a client device, an analysis module configured to perform a determination if the detected request includes a client ID. The web server also includes a calculation module configured to determine a count of requests with client ID and a count of requests without client ID based on the determination by the analysis module. The web server further includes a fraud module configured to monitor for click fraud based at least in part on the determined count of requests with client ID and/or count of requests without client ID from the calculation module and the determination by the analysis module.
    Type: Application
    Filed: February 28, 2012
    Publication date: August 29, 2013
    Applicant: Microsoft Corporation
    Inventors: Kam Kouladjie, Haitao Song, Baiju Nair