Abstract: A bag inserter for inserting a liquid filled bag into a preselected position within a container. A funnel receives and guides the bag into the container. The funnel has a bag receiving aperture for guiding the bag into a tapered bag forming section. The bag passes into a bag discharge chute beneath the bag forming section and then through a bag discharge aperture formed at a substantial vertical angle across the lower end of the chute. Container positioning means are provided for positioning a container to receive the bag with a bag receiving aperture of the container adjacent the discharge aperture and with a wall of the container opposite the container bag receiving aperture at approximately the same angle at which the bag discharge aperture intersects the bag discharge chute.