Abstract: A pressure adhesive film backed automotive vehicle exterior body panel decal applicator tool for applying a decal to a planar and/or non-planar surface of an automotive vehicle external body panel is provided. The tool includes an applicator blade having two blade edge portions formed on opposite longitudinal edges. The blade has a central portion including a pair of parallel spaced-apart protrusions and a valley between the spaced-apart protrusions, the valley having a generally flat portion with a first thickness. A handle is provided by a polymeric tubular member having a wall thickness between 3 and 6 mm with a slot of a second thickness which is one-half or less of the first thickness. The slot has opposing edge walls and at an extreme end the slot has an axially expanding tapered opening to receive the blade valley.