Abstract: The present invention relates to a holder for retaining a pacifier in a baby crib in a position which is readily accessible to a child. The pacifier holder is preferably made of rubber material, and includes a mounting and a pacifier holder. The mounting mounts the pacifier holder to a vertical bar of a baby crib and is either a wrap around flap partly covered with VELCRO.TM. material, or a clip-on tubular member. In both embodiments a friction of the rubber material against the crib bar retains the pacifier in place on the bar. Furthermore, the mounting of both embodiments is adaptable to crib bars of different sizes and shapes. The pacifier holder includes a flexible upper finger and a flexible lower finger, defining a holding slot for retaining a pacifier therein. The upper finger is optionally curved upwardly in the shape of a hook for retaining a variety of baby articles.