Abstract: Methods, systems, and articles of manufacture consistent with certain principles related to the present invention enable a computing system to manage the delivery of web content based on historical site visit data and revenue optimization processes. In one aspect consistent with certain features related to the present invention, a publisher may provide ad campaigns that target various criteria. The publisher may be configured to allocate impressions of web content based on forecasted site visits and impressions for future months. The impression allocations may be adjusted based on overlapping targeting criteria between the campaigns and a prediction of whether a campaign may reach an impression goal before the expiration of the campaign's run period. The impression allocations are also adjusted by expected revenue from clicks and revenue per impression for different campaigns.

Abstract: The present invention relates to an inventory control method and architecture that maximizes revenues derived from the sale of a given inventory resource to a customer. More particularly, the present invention uses a continuous nested execution environment that allows a determination of a minimum acceptable price by continuously computing an optimal sale price based on current demand and supply and expected cancellations. The method described accesses a centrally located information repository and retrieves an inventory resource type and value allowing requests below the minimum acceptable price to be rejected, while requests above the minimum acceptable price can be accepted thus allowing the resource provider to maximize incoming revenues from the sale of its inventory of reservations.