Abstract: An insert for a pad holder and the like includes a tongue for insertion into an inside pocket of a cover of the pad holder, the inside pocket being intended to receive a back of a pad of paper, and a flap hingedly joined to said tongue along an upper edge thereof. The flap overlies the inside pocket when the tongue is inserted into the pocket and allows the back of a pad of paper to be inserted into the pocket along with the tongue, whereby the pad of paper overlies the flap. The insert further includes holder means for holding and storing articles, the holder means being hingedly joined to the flap along a side edge thereof and pivotable with respect to the flap, whereby the holder means is also pivotable with respect to the pad of paper when the pad of paper is inserted into the inside pocket. The holder means lies between the pad of paper and an opposed cover of the pad holder when the pad of paper is inserted into the inside pocket.