Abstract: A method includes receiving network traffic data relating to one or more devices of a plurality of home networks, wherein each home network of the plurality of home networks relates to a respective household. The method further includes determining one or more household related features by feature engineering the network traffic data, wherein the one or more household related features are related to one or more of: a device property, a security threat event, and an application usage, associating, in a database, the one or more household related features with identification data assigned to each household, identifying household clusters that represent groups of households comprising a predetermined number of common household related features, and providing a targeted service to a customer based on a household cluster associated with a household of the customer.