Abstract: To releasibly retain fishing lures to prevent the tangling thereof, a sheet of elastomeric material, formed by bonding synthetic rubber chips with appropriate binders, is used as a support medium from which the lures can be suspended by their hooks. The material in question exhibits rough texture with a random pattern of surface voids of varying size. Even though plugs can be hooked onto it and removed on a frequent basis, the surface appearance of the material is not altered nor does rubber material flake off from the sheet. Hence it remains serviceable and aesthetically pleasing over years of use. The sheet of elastomeric material may be mounted at any convenient location with in a fishing boat. For example, it may be used to line the underside of the lid of a boat's storage compartment.