Abstract: A flexible polyvinyl chloride (PVC) molded element affixed to a sidewall of a tire. The PVC molded element includes a top surface with an exposed area, and a bottom surface including an area in contact with a surface portion of the tire sidewall. The PVC molded element can include at least one design and/or information molded into the top surface exposed area. The design can include logos, pictures, and shapes. The logos can include team logos for any professional or collegiate sports team. The information can include colors and text. The design and/or information can include 3-dimensional features. The PVC molded element bottom surface includes an adhesive having characteristics that will not degrade when in contact with the tire surface portion. The bottom layer may further include a primer to promote adhesion of the PVC molded element to the tire and/or a woven, mesh, or knit fabric.