Abstract: The present invention is directed to a system for understanding social media. The system may provide automated machine understanding of social media communications based on: social media assertions, social media statements and conversations, social connections, user profile info, crowd-sourced databases, Internet pages, and semantic networks.

Abstract: The present invention is directed to a system for marketing targeted products to users of an Internet-based social media community. The system may include a Recommendation, Advertisement, and Personalization (RAP) Engine for generating product recommendations. The RAP Engine may be connected to a Person Shopping Genome Sequence Repository, a Product Genome Sequence Repository, a Merchant Product's Price List Repository and a Genome Annotation Data Repository. The system may include an AI and Semantic Engine connected to the Genome Annotation Data Repository, the Product Genome Sequence Repository, and the Merchant Product's Price List Repository. Also, the system may include a first data channel connected to the RAP Engine for communicating product recommendations to users of an Internet-based social media community.