Abstract: A squeeze applicator comprises a handle transitioning into a head, with a cavity therein being fillable with a dispensable substance. One side of the head has bristles and orifices into the cavity. A resilient pivotally-mounted cover may enclose the cavity. The orifices may be sized in direct proportion to the substance's viscosity and to a desired speed for dispensing. A flexible material may block each orifice, except for a length-wise slit, to inhibit substance outflow until pressure is applied to the cover. A plurality of lateral slits may be added to form finger like members being normally biased to seal the orifice. Foil may also cover the orifices until dispensing occurs, where the foil ruptures to uncover the orifices. Spiked members on the cover portion may protrude in toward the cavity when the cover is closed, to more easily pierce the foil when pressure is applied to the bulbous cover.