Abstract: A console traffic direction post which may be used for highway engineering and vehicular traffic regulation is disclosed. The console traffic direction post comprises a staking carrier in which is placed a vertical support post connected with a horizontal arm carrier. A downwardly hanging reflector--connected to the horizontal arm carrier and an upwardly extending vertically placed direction stick is also attached to the horizontal arm carrier. The vertically placed direction stick is located at an end of the horizontal arm carrier opposite the locus of attachment of said horizontal arm carrier to the vertical support post. The hanging reflector is located proximate to said end of the horizontal arm carrier where the direction stick is located. Interconnection of the horizontal arm carrier and vertical support post is effected utilizing one or more plastic safety retaining members capable of shearing upon impact.