Patents by Inventor Baskar Subramanian
Baskar Subramanian has filed for patents to protect the following inventions. This listing includes patent applications that are pending as well as patents that have already been granted by the United States Patent and Trademark Office (USPTO).
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Publication number: 20260025557Abstract: A system, method and computer program product for Content Decisioning within a Zero-Slate system for Linear TV having a configuration service, a default content ladder, a media prep module, a content fetching module, a content segmentation server and a load balancer to reduce ad-fatigue for viewersType: ApplicationFiled: April 12, 2025Publication date: January 22, 2026Applicant: M/S. Amagi Media Labs Pvt. LtdInventors: Baskar Subramanian, Sashidhar Bangar, Veeresh Ashok Sanagoudar, Santosh Padmanabha Hegde, Srinidhi Srinivasmurthy, Koyyalamudi Rama Subhrahmanyam
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Publication number: 20250330671Abstract: A system and method for Content Decisioning within a Zero-Slate system for Linear TV having a configuration service, a default content ladder, a media prep module, a content fetching module, a content segmentation server and a load balancer to reduce ad-fatigue for viewersType: ApplicationFiled: April 12, 2025Publication date: October 23, 2025Applicant: M/S. Amagi Media Labs Pvt. LtdInventors: Baskar Subramanian, Sashidhar Bangar, Veeresh Ashok Sanagoudar, Santosh Padmanabha Hegde, Srinidhi Srinivasmurthy, Koyyalamudi Rama Subhrahmanyam
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Publication number: 20250324135Abstract: A system, method and computer program for creating personalized linear channels with the ability to avoid slates/filler content during ad-breaks and manage viewer-specific ad loads with a Media Preparation System, a content decisioning system (CDS), an elastic playout system (EPS) and a replacement decisioning system (RDS) capable of operating in (i) content mode and (ii) replacement mode with the ability to a) avoid slates/filler content during ad-breaks and b) manage viewer-specific ad loads. The system consists of a) an EPG module providing the intended program guide of the channel, b) ad-marker data store providing ad-marker details on a per video asset, c) ready-to-transmit packaged video assets, d) per viewer channel assembly module, e) content decisioning server and f) ad decisioning server. The method is a mechanisms of the per-viewer decisions that determine specific content/ad that needs to be served to the end-user for the complete duration of the viewer session.Type: ApplicationFiled: April 12, 2025Publication date: October 16, 2025Applicant: M/S. Amagi Media Labs Pvt. LtdInventors: Baskar Subramanian, Sashidhar Bangar, Veeresh Ashok Sanagoudar, Santosh Padmanabha Hegde, Srinidhi Srinivasmurthy, Koyyalamudi Rama Subhrahmanyam
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Publication number: 20250324111Abstract: A system, computer-implemented method and computer program product for Replacement Decisioning within a Zero-Slate system for Linear TV having (a) a module to fetch replacement content, (b) a module to prepare media, (c) a module for macros replacement, (d) configuration service, (e) a replacement segment server and (f) load balancer to reduce ad-fatigue for users.Type: ApplicationFiled: April 12, 2025Publication date: October 16, 2025Applicant: M/S. Amagi Media Labs Pvt. LtdInventors: Baskar Subramanian, Sashidhar Bangar, Veeresh Ashok Sanagoudar, Santosh Padmanabha Hegde, Srinidhi Srinivasmurthy, Koyyalamudi Rama Subhrahmanyam
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Publication number: 20250324112Abstract: A system, method and computer program product for Content Decisioning within a Zero-Slate system for Linear TV having a configuration service, a default content ladder, a media prep module, a content fetching module, a content segmentation server and a load balancer to reduce ad-fatigue for viewers.Type: ApplicationFiled: April 12, 2025Publication date: October 16, 2025Applicant: M/S. Amagi Media Labs Pvt. LtdInventors: Baskar Subramanian, Sashidhar Bangar, Veeresh Ashok Sanagoudar, Santosh Padmanabha Hegde, Srinidhi Srinivasmurthy, Koyyalamudi Rama Subhrahmanyam
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Publication number: 20240348853Abstract: A system and method to enable viewer interaction in HLS streaming comprising (a) a platform (b) a platform backend, (c) a Video On Demand (VOD) service (d) a HLS tag generator (e) a HLS processor (f) an EPG service that stores and provides channel level program information, (g) a playout service and (h) a meta store which is a library of all the content and channel level information. A system and method to enable viewer interaction in HLS streaming wherein viewers commands can be executed and feedback recorded from the video player itself via the HLS stream.Type: ApplicationFiled: April 12, 2024Publication date: October 17, 2024Applicant: Amagi CorporationInventors: Baskar Subramanian, Siva Natarajan, Rajiv Kumar, Sahil Malik
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Publication number: 20240348888Abstract: A system and method to enable personalisation of channel line-up and channel information for linear channels on connected TV.Type: ApplicationFiled: April 12, 2024Publication date: October 17, 2024Applicant: Amagi CorporationInventors: Baskar Subramanian, Siva Natarajan, Rajiv Kumar, Sahil Malik
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Publication number: 20230345067Abstract: A system and method and for programmatic distribution between content owners and distributors that serve users, having (a) a content provider platform, (b) a media asset manager, (c) a programmatic distribution system (d) a distributor backend, (e) a distributor platform, and (f) a distributor app, in which the content provider platform is a conduit for content owners to make content they own, available for distribution. The media asset manager is a repository of assets, including metadata, that are being exchanged and used for content discovery and ranking. The programmatic distribution system further includes a content exchange and a dynamic content block replacement engine. The distributor backend is a set of Application Programming Interfaces hosted by the distributor, that talk to distributor apps. The distributor platform is a platform hosted for the distributor that provides the distributor the capability to perform administrative tasks. Distributor applications talk to the distributor backend.Type: ApplicationFiled: April 22, 2023Publication date: October 26, 2023Applicant: M/S. Amagi Media Labs Pvt. Ltd.Inventor: Baskar Subramanian
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Patent number: 11496330Abstract: A system, method and computer program product for group consumption of video content streamed through video conferencing systems is proposed, leveraging existing video conferencing and cloud playout systems to build a unique group watching video capability that is scalable and easy to set up for end-consumers.Type: GrantFiled: December 24, 2020Date of Patent: November 8, 2022Assignee: M/S. Amagi Media Labs Pvt. LtdInventor: Baskar Subramanian
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Publication number: 20220150082Abstract: A system, method and computer program product for group consumption of video content streamed through video conferencing systems is proposed, leveraging existing video conferencing and cloud playout systems to build a unique group watching video capability that is scalable and easy to set up for end-consumers.Type: ApplicationFiled: December 24, 2020Publication date: May 12, 2022Applicant: M/S. Amagi Media Labs Pvt. Ltd.Inventor: Baskar Subramanian
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Publication number: 20210021877Abstract: For broadcast-grade service level guarantees for linear video Playout, it is important for Playout systems and the associated server hardware to be extremely reliable. To accomplish this both the Playout software and server hardware are tightly integrated in on-premise implementations. Playout systems on the cloud allow for leveraging cloud servers dynamically for miming Playout systems. The present invention proposes a system and method redundant, cost-effective for time-advanced, server-independent cloud Playout, which is useful in a variety of scenarios including but not limited to accomplishing seamless redundancy, optimizing operating costs by choosing different service provider/regions/servers. This is achieved by pre-playing the channel ahead of schedule, and then passing it to the output through an intelligent delay buffer.Type: ApplicationFiled: March 22, 2020Publication date: January 21, 2021Applicant: M/S. Amagi Media Labs Pvt. LtdInventor: Baskar Subramanian
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Patent number: 10419797Abstract: For broadcast-grade service level guarantees for linear video Playout, it is important for Playout systems and the associated server hardware to be extremely reliable. To accomplish this both the Playout software and server hardware are tightly integrated in on-premise implementations. Playout systems on the cloud allow for leveraging cloud servers dynamically for running Playout systems. The present invention proposes a system and method redundant, cost-effective for time-advanced, server-independent cloud Playout, which is useful in a variety of scenarios including but not limited to accomplishing seamless redundancy, optimizing operating costs by choosing different service provider/regions/servers. This is achieved by pre-playing the channel ahead of schedule, and then passing it to the output through an intelligent delay buffer.Type: GrantFiled: March 27, 2018Date of Patent: September 17, 2019Assignee: M/S. Amagi Media Labs Pvt. LtdInventor: Baskar Subramanian
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Publication number: 20190246154Abstract: For broadcast-grade service level guarantees for linear video Playout, it is important for Playout systems and the associated server hardware to be extremely reliable. To accomplish this both the Playout software and server hardware are tightly integrated in on-premise implementations. Playout systems on the cloud allow for leveraging cloud servers dynamically for running Playout systems. The present invention proposes a system and method redundant, cost-effective for time-advanced, server-independent cloud Playout, which is useful in a variety of scenarios including but not limited to accomplishing seamless redundancy, optimizing operating costs by choosing different service provider/regions/servers. This is achieved by pre-playing the channel ahead of schedule, and then passing it to the output through an intelligent delay buffer.Type: ApplicationFiled: March 27, 2018Publication date: August 8, 2019Applicant: M/S. Amagi Media Labs Pvt. LtdInventor: Baskar Subramanian
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Patent number: 8782728Abstract: A system, method and apparatus to enable addressable advertising content delivery in which multiple addressable content streams are sent in a transport multiplex, Addressable Content Channel Multiplex, different from the Primary Channel Multiplex on which the Primary Channel is delivered. The Primary Channel is network stream onto which the addressable content is to be inserted. Seamless switch between the Primary Channel and the addressable content streams on the Addressable Content Channel Multiplex is accomplished by using Receiver stored content as interim buffers to which the switching happens prior to switching to a different transport multiplex. These buffers feed the audio and video decoders with content, during the time it takes for the tuner to switch to a different transport multiplex.Type: GrantFiled: July 30, 2012Date of Patent: July 15, 2014Assignee: M/S Amagi Technologies Private LimitedInventors: Baskar Subramanian, Srinivasan Karapattu, Srividhya Srinivasan
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Publication number: 20140150021Abstract: System and method is proposed to extract audio-video fingerprint and embed an audio-video watermark onto a content asset that is transmitted as part of network content. It is proposed to identify uniquely the specific content to be replaced and the point of local content insertion by looking for the embedded audio-video watermark and match the audio-video fingerprint. The identified point of insertion enables seamless local content insertion.Type: ApplicationFiled: July 12, 2012Publication date: May 29, 2014Inventors: Baskar Subramanian, Shashidhar Banger
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Patent number: 8737679Abstract: A system and method to extract audio-video fingerprint and embed an audio-video watermark onto a content asset that is transmitted as part of network content. The specific content to be replaced and the point of local content insertion are identified uniquely by looking for the embedded audio-video watermark and match the audio-video fingerprint. The identified point of insertion enables seamless local content insertion.Type: GrantFiled: July 9, 2012Date of Patent: May 27, 2014Assignee: M/S. Amagi Media Labs Pvt. Ltd.Inventors: Baskar Subramanian, Shashidhar Banger
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Patent number: 8667552Abstract: A system, method and apparatus to enable a form of addressable advertising content delivery in which multiple addressable content streams are sent in a transport multiplex, Addressable Content Channel Multiplex, different from the Primary Channel Multiplex on which the Primary Channel is delivered describe the present invention. The Primary Channel is network stream onto which the addressable content is to be inserted. Seamless switch between the Primary Channel and the addressable content streams on the Addressable Content Channel Multiplex is accomplished by using Receiver stored content as interim buffers to which the switching happens prior to switching to a different transport multiplex. These buffers in effect feed the audio and video decoders with content, during the time it takes for the tuner to switch to a different transport multiplex.Type: GrantFiled: December 2, 2009Date of Patent: March 4, 2014Assignee: M/S, Amagi Technologies Private LimitedInventors: Baskar Subramanian, Srinivasan Karapattu, Srividhya Srinivasan
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Publication number: 20130177199Abstract: A system and method to extract audio-video fingerprint and embed an audio-video watermark onto a content asset that is transmitted as part of network content. The specific content to be replaced and the point of local content insertion are identified uniquely by looking for the embedded audio-video watermark and match the audio-video fingerprint. The identified point of insertion enables seamless local content insertion.Type: ApplicationFiled: July 9, 2012Publication date: July 11, 2013Applicant: M/S. Amagi Media Labs Pvt. Ltd.Inventors: Baskar Subramanian, Shashidhar Banger
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Publication number: 20130024903Abstract: A system, method and apparatus to enable addressable advertising content delivery in which multiple addressable content streams are sent in a transport multiplex, Addressable Content Channel Multiplex, different from the Primary Channel Multiplex on which the Primary Channel is delivered. The Primary Channel is network stream onto which the addressable content is to be inserted. Seamless switch between the Primary Channel and the addressable content streams on the Addressable Content Channel Multiplex is accomplished by using Receiver stored content as interim buffers to which the switching happens prior to switching to a different transport multiplex. These buffers feed the audio and video decoders with content, during the time it takes for the tuner to switch to a different transport multiplex.Type: ApplicationFiled: July 30, 2012Publication date: January 24, 2013Inventors: Baskar Subramanian, Srinivasan Karapattu, Srividhya Srinivasan
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Publication number: 20100138889Abstract: A system, method and apparatus to enable a form of addressable advertising content delivery in which multiple addressable content streams are sent in a transport multiplex, Addressable Content Channel Multiplex, different from the Primary Channel Multiplex on which the Primary Channel is delivered describe the present invention. The Primary Channel is network stream onto which the addressable content is to be inserted. Seamless switch between the Primary Channel and the addressable content streams on the Addressable Content Channel Multiplex is accomplished by using Receiver stored content as interim buffers to which the switching happens prior to switching to a different transport multiplex. These buffers in effect feed the audio and video decoders with content, during the time it takes for the tuner to switch to a different transport multiplex.Type: ApplicationFiled: December 2, 2009Publication date: June 3, 2010Inventors: Baskar Subramanian, Srinivasan Karapattu, Srividhya Srinivasan