Abstract: An apparatus for the holding of an IPAD® or other mobile computing platform includes a magnetic arm assembly connected to a first end of a flexible shaft. A ferric metal circle is adhered to a back panel of the IPAD®. A center magnet provided within a center of the magnetic arm assembly which applies a force to the metal circle sufficient to retain the IPAD®, thereto. A plurality of flexible arms extends radially from the center magnet and bear against a protective case that retains the IPAD®. An opposite second end of the flexible shaft is connected to a base member. The base member may include a threaded clamp, a spring clamp, a suction cup or a weighted base, depending on the desired location for holding the IPAD®.